TV Scheduling

For this task we looked into Tv scheduling looking at the target audiences for terrestrial channels and the five different segments for the day which are..

There are five different segments for each day:

• Breakfast- 6-12
• Daytime-12-3
• Childrens Programmes 3-7
• Evening - ( peak/prime time 6-9)
• Watershed-9- onwards

They have diffrent target audience for each stegement. Breakfast depends on what channel you are watching. Daytime is aimed at the unemployed,elderly,housewives and students. Childrens are targeted at children. Peak/prime time is aimed at everybody and watershed is targeted at adults.

The most popular genres on television are the soaps for example easternders. Dramas for example CSI, the bill ( police dramas) reality tv for example big brother. The national and local news, childrens tv, religious programes are all complusery by the law.

The target audience for each terrestrial channel are as follows.

• BBC 1 is for everyone as it is a publuc serve broadcaster as the public pay for the liscence fee.
• BBC 2 has highbrow programming aimed a minority audience.
• Channel 4 is for a diffrent minority audience
• ITIV1 Primarily for adults
• Five Is aimed at everybody

Roughly the percentage of each channels schedule which is taken up by repeats is the BBC is around 2% they are a public server broadcaster so we don’t pay for licence fee to have repeats. Itiv1 is around 2% and BBC2, Channel 4 and five are taken up with around 50% or more of advertisement.

The channels that have the most imported programmes in their schedules are channel 4 & 5 because they are making money.

The term watershed is all programmes after 9 o’clock. So the programmes are more expletive.

Hammocking

The strategic placement of a programme between two other programmes posting a new serious between two well established shows that appeal to the same target audience of ten gives the right viewers an opportunity to sample the new serious.

Pre – Echo

Programme placed on schedule to come before a popular programme.

Inheritance

Programme placed after a successful programme in the hopes of inheriting some of its audience.

TV listing may state a programme will start at 7.30, such as Eastenders but the programme dead on 7.30 so not they can screen a trailer to a captive audience.

Today variety of channels means there’s no shared experience. There no shared experience. This is audience fragmentation.